We believe that informed consumers are powerful consumers.
Because many people pay too much for borrowing, take on too much debt, fail to save enough, or otherwise make decisions that negatively affect their credit score, we know that improvement can be made.
We’re out to tilt the odds back in favour of the consumer – one decision at a time.
What we do
Partnering with financial services providers, we help consumers make better financial decisions everyday.
- We clearly define those sometimes intimidating financial buzzwords – and describe what they really mean to you
- We provide SecondOpinion – a decision support suite available to our members 24/7
- We link you with licensed financial professionals who are ready to offer 1:1 support – we’re completely dedicated to helping Canadians make better financial decisions.